//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Viral marketing
Beziehungsmarketing
1
Consumer behaviour
1
Marketing theory
1
Marketingtheorie
1
Relationship marketing
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Thesis
Article in journal
190
Aufsatz in Zeitschrift
190
Aufsatz im Buch
15
Book section
15
Arbeitspapier
9
Working Paper
9
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
5
Non-commercial literature
5
Conference paper
2
Konferenzbeitrag
2
Hochschulschrift
1
Reprint
1
more ...
less ...
Language
All
English
1
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Albers, Sönke
5
Fantapié Altobelli, Claudia
5
Gröppel-Klein, Andrea
5
Herrmann, Andreas
5
Wangenheim, Florian von
5
Benkenstein, Martin
4
Orth, Ulrich R.
4
Roosen, Jutta
4
Rudolph, Thomas
4
Tomczak, Torsten
4
Bauer, Hans H.
3
Bekmeier-Feuerhahn, Sigrid
3
Burmann, Christoph
3
Diehl, Sandra
3
Diller, Hermann
3
Dördrechter, Nikolai
3
Hennig-Thurau, Thorsten
3
Holzmüller, Hartmut H.
3
Homburg, Christian
3
Kribben, Matthias
3
Menrad, Klaus
3
Sarstedt, Marko
3
Abdulai, Awudu
2
Abeler, Johannes
2
Achtnicht, Martin
2
Algesheimer, René
2
Balderjahn, Ingo
2
Conrady, Roland
2
Dieckmann, Randolf
2
Dinter, Harald
2
Dudenhöffer, Kathrin
2
Ebling, Christine
2
Effertz, Tobias
2
Eggert, Andreas
2
Erichson, Bernd
2
Esch, Franz-Rudolf
2
Fassott, Georg
2
Freundt, Tjark Christian
2
Fricke, Andreas
2
Föll, Kerstin
2
more ...
less ...
Published in...
All
Research series / Erasmus Universiteit Rotterdam
1
Tinbergen Institute research series
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Verhoef, Peter C.
-
2001
Persistent link: https://www.econbiz.de/10001690145
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->