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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"brand familiarity"
~subject:"need for cognition"
~type_genre:"Conference paper"
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Konsumentenverhalten
Mode
brand familiarity
need for cognition
Advertising effects
2
Brand image
2
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2
Cognition
2
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14
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Indrawati
5
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
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2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
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Bernritter, Stefan F.
2
Bravi, Laura
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Fels, Markus
2
Frasquet Deltoro, Marta
2
Gangl, Selina
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Gendel-Guterman, Hanna
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Giang Hong Nghiem
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Grzybowski, Lukasz
2
Gázquez-Abad, Juan Carlos
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2
Haubach, Christian
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Hayo, Bernd
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Ichikohji, Takeyasu
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International journal of advertising : the quarterly review of marketing communications
2
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All
ECONIS (ZBW)
2
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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