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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"brand familiarity"
~type:"article"
~type_genre:"Conference paper"
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Konsumentenverhalten
Mode
brand familiarity
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Consumer behaviour
2
Kognition
2
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2
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2
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2
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brand placement
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delayed effects
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fiction
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151
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151
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14
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14
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Indrawati
5
Esteban-Millat, Irene
3
Ion, Raluca Andreea
3
Jazi, Salima
3
M. S. Mahrinasari
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
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Bayrak Meydanoğlu, Ela Sibel
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Bernritter, Stefan F.
2
Bravi, Laura
2
Brüggemann, Philipp
2
Choi, Seung-chan
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Dens, Nathalie
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Ernszt, Ildikó
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Frasquet Deltoro, Marta
2
Gendel-Guterman, Hanna
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Haubach, Christian
2
Kaswengi, Joseph
2
Lee, Chang Han
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Levy, Shalom
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Li, Dandan
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Marin, Ancuţa
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Martínez-López, Francisco J.
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Menrad, Klaus
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Murmura, Federica
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Nuttawut Rojniruttikul
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International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
2
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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