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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"brand familiarity"
~type_genre:"Arbeitspapier"
~type_genre:"Conference paper"
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Subject
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Konsumentenverhalten
Mode
brand familiarity
Consumer behaviour
4
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Kognition
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Beziehungsmarketing
1
Brand
1
Brand placement
1
Environmental consciousness
1
Kauf
1
Markenartikel
1
Purchase
1
Relationship marketing
1
Sustainable product
1
Theorie
1
Theory
1
Umweltbewusstsein
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
Öko-Produkt
1
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Online availability
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Undetermined
2
Type of publication
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Article
2
Book / Working Paper
2
Type of publication (narrower categories)
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Arbeitspapier
Conference paper
Article in journal
155
Aufsatz in Zeitschrift
155
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Reprint
1
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Language
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English
4
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Janssen, Maarten C. W.
37
Rock, Bram de
36
Cherchye, Laurens
34
Bauer, Hans H.
30
Moraga-González, José Luis
27
Sutter, Matthias
25
Vermeulen, Frederic
23
Franses, Philip Hans
21
Stavins, Joanna
21
Blundell, Richard W.
20
Chandon, Pierre
20
Dräger, Lena
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Zhou, Jidong
18
Inderst, Roman
17
Schuh, Scott
17
Seiler, Stephan
17
Vandenbussche, Hylke
17
Falk, Armin
16
Jappelli, Tullio
16
Jonker, Nicole
16
Wertenbroch, Klaus
16
Wildenbeest, Matthijs R.
16
Armstrong, Mark
15
Courty, Pascal
15
Helm, Roland
15
Nevo, Aviv
15
Shelegia, Sandro
15
Spiller, Achim
15
Anderson, Simon P.
14
Cruijsen, Carin van der
14
Dellaert, Benedict G. C.
14
Eliaz, Kfir
14
Griffith, Rachel
14
Karlan, Dean
14
Madlener, Reinhard
14
Netessine, Serguei
14
Pistaferri, Luigi
14
Villas-Boas, Sofia
14
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Source
All
ECONIS (ZBW)
4
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
4
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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