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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"brand familiarity"
~type_genre:"Conference paper"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Mode
brand familiarity
Consumer behaviour
4
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Kognition
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Beziehungsmarketing
1
Brand
1
Brand placement
1
Environmental consciousness
1
Kauf
1
Markenartikel
1
Purchase
1
Relationship marketing
1
Sustainable product
1
Theorie
1
Theory
1
Umweltbewusstsein
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
Öko-Produkt
1
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Undetermined
2
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Article
2
Book / Working Paper
2
Type of publication (narrower categories)
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Conference paper
Graue Literatur
Article in journal
154
Aufsatz in Zeitschrift
154
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
6
Sammelwerk
6
Arbeitspapier
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Reprint
1
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Language
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English
4
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
33
Cherchye, Laurens
31
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
24
Dräger, Lena
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Schuh, Scott
16
Seiler, Stephan
16
Spiller, Achim
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
Pistaferri, Luigi
14
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Source
All
ECONIS (ZBW)
4
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
4
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
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