Sengabira Ndereyimana, Charmant; Lau, Antonio K.W.; … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 6, pp. 1222-1244
Purpose: Heeding the call for insights into the Sub-Saharan African international marketing context, this study aims to empirically examine consumers' desires and motivations for buying counterfeit luxury goods. It examines influences on consumers' attitudes and purchase intentions related to...