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Lauga, Dominique
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When and how should firms differentiate? : quality and advertising decisions in a duopoly
Lauga, Dominique
;
Ofek, Elie
;
Katona, Zsolt
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1252-1265
Persistent link: https://www.econbiz.de/10013474535
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