When and how should firms differentiate? : quality and advertising decisions in a duopoly
Year of publication: |
2022
|
---|---|
Authors: | Lauga, Dominique ; Ofek, Elie ; Katona, Zsolt |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 6, p. 1252-1265
|
Subject: | advertising | competition | differentiation | product quality | Theorie | Theory | Werbung | Advertising | Duopol | Duopoly | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Wettbewerb | Competition |
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