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Can macromarketing learn from 40,000 years of history?
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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Marketing systems : a core macromarketing concept
Layton, Roger A. - 2009
Persistent link: https://www.econbiz.de/10003876051
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Diversity in marketing system assortments
Layton, Roger A.; Duan, Zhirong - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
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There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A. - In: Australasian marketing journal 24 (2016) 1, pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
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Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge - In: Australasian marketing journal 24 (2016) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547