Marketing, marketing systems, and the framing of marketing history
Roger Layton (Australian School of Business, University of New South Wales, Sydney, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Layton, Roger A. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 4, p. 549-572
|
| Subject: | Comparative historical analysis | Framing marketing history | Marketing as social discipline | Marketing systems | Marketing | Marketingtheorie | Marketing theory | Marktwirtschaft | Market economy | Wirtschaftsgeschichte | Economic history | Geschichte | History | Ökonomische Ideengeschichte | History of economic thought | Markt | Market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-02-2015-0008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448296