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Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.; Lazer, William - 1958
Persistent link: https://www.econbiz.de/10001503752
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Basic duties of the modern sales department
Kelley, Eugene J.; Lazer, William - In: Readings in sales management, (pp. 234-239). 1970
Persistent link: https://www.econbiz.de/10002231073
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Managerial marketing : perspectives and viewpoints ; a source book
Kelley, Eugene J.; Lazer, William - 1967 - 3. ed
Persistent link: https://www.econbiz.de/10002231131
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Interdisciplinary contributions to marketing management
Lazer, William; Kelley, Eugene J. - 1959
Persistent link: https://www.econbiz.de/10002352800
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Perceptual segmentation of department store markets
Lazer, William; Wyckham, Robert G. - In: Journal of retailing 45 (1969) 2, pp. 3-14
Persistent link: https://www.econbiz.de/10002352631