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A basic bibliography on industrial marketing
Staudt, Thomas A. - 1958
Persistent link: https://www.econbiz.de/10002746284
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Comparative insights into Japanese marketing : miths and realities
Lazer, William - In: Comparative marketing systems, (pp. 233-246). 1984
Persistent link: https://www.econbiz.de/10002360639
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Competition, innovation and marketing management
Lazer, William - In: Social issues in marketing : readings for analysis, (pp. 128-136). 1967
Persistent link: https://www.econbiz.de/10002360652
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Social marketing : perspectives and viewpoints
Lazer, William; Kelley, Eugene J. - 1973
Persistent link: https://www.econbiz.de/10002352572
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Japanese marketing : towards a better understanding
Lazer, William; Murata, Shoji; Kosaka, Hiroshi - In: Journal of marketing 49 (1985) 2, pp. 69-81
Persistent link: https://www.econbiz.de/10002352813
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Operations and marketing science
Lazer, William - In: Science in marketing, (pp. 430-445). 1965
Persistent link: https://www.econbiz.de/10003615423
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Soviet marketing issues : a content analysis of Pravda
Lazer, William - In: Journal of business research : JBR 14 (1986) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
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Die Entwicklungsrichtung des Marketing
Lazer, William - In: Betriebswirtschaftliche Probleme 3 (1966), pp. 21-24
Persistent link: https://www.econbiz.de/10003618272
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Images and marketing : a selected and annotated bibliography
Wyckham, Robert G. (contributor); Lazer, William (contributor) - 1971
Persistent link: https://www.econbiz.de/10013395411