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Lee, Aejoo
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Does a food-themed TV drama affect perceptions of national image and intention to visit a country? : an empirical study of Korea TV drama
Kim, Seongseop
;
Kim, Miju
;
Agrusa, Jerome
;
Lee, Aejoo
- In:
Journal of travel and tourism marketing
29
(
2012
)
3/4
,
pp. 313-326
Persistent link: https://www.econbiz.de/10009571561
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2
Does a Food-themed TV Drama Affect Perceptions of National Image and Intention to Visit a Country? An Empirical Study of Korea TV Drama
Kim, Seongseop
;
Kim, Miju
;
Agrusa, Jerome
;
Lee, Aejoo
- In:
Journal of travel and tourism marketing
29
(
2012
)
4
,
pp. 313-327
Persistent link: https://www.econbiz.de/10009977493
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