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Lee, Jaejin
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The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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2
The mediating effects of message agreement on millennials' response to advocacy advertising
Bravo, Olivia Stacie-Ann C.
;
Lee, Jaejin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 856-873
Persistent link: https://www.econbiz.de/10012314023
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