Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 5, pp. 717-734
Purpose – The purpose of this paper is to develop a scale to measure social religiosity (SR) and assess its measurement invariance across different cultures. Design/methodology/approach – The research relied on samples from China ( n =486), India ( n =377), Japan ( n =362), Korea ( n =386),...
