Narrow search
Showing 1 - 10 of 16
Cover Image
Introduction to the special issue on "innovation in and from emerging economies"
Lee, Ruby; Ozsomer, Aysegul; Zhou, Kevin Zheng - In: Industrial marketing management : the international … 50 (2015), pp. 16-17
Persistent link: https://www.econbiz.de/10011411662
Cover Image
Can knowledge transfer within MNCs hurt subsidiary performance? : the role of subsidiary entrepreneurial culture and capabilities
Li, Jingxun; Lee, Ruby - In: Journal of world business : JWB 50 (2015) 4, pp. 663-673
Persistent link: https://www.econbiz.de/10011392674
Cover Image
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
Cover Image
Managerial ties and knowledge transfer in business ecosystems : evidence from Korean subsidiaries in China
Li, Jingxun; Lee, Ruby; Zhang, Lian - In: Asian business & management 17 (2018) 3, pp. 183-207
Persistent link: https://www.econbiz.de/10011961474
Cover Image
Lobbying as a potent political marketing tool for firm performance : a closer look
Anderson, Jeffrey E.; Martin, Silvia L.; Lee, Ruby - In: Psychology & marketing 35 (2018) 7, pp. 511-521
Persistent link: https://www.econbiz.de/10011970140
Cover Image
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Cover Image
Indirect effects of direct subsidies : an examination of signaling effects
Li, Jun; Lee, Ruby; Wan, Junbao - In: Industry and innovation 27 (2020) 9, pp. 1040-1061
Persistent link: https://www.econbiz.de/10012314103
Cover Image
Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness
Lee, Ruby; Chen, Qimei; Hartmann, Nathaniel N. - In: The journal of product innovation management : an … 33 (2016) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10011599109
Cover Image
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby; Wang, Yonggui; Ma, Shuang; Anderson, Jeffrey E. - In: Industrial marketing management : the international … 104 (2022), pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Cover Image
Do employee orientation and societal orientation matter in the customer orientation : performance link?
Lee, Ruby; Wei, Susan - In: Journal of business research : JBR 159 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014288110