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Understanding the antecedents of collateral learning in new product alliances

Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-200

Persistent link: https://www.econbiz.de/10003809038

Managing multiple facets of risk in new product alliances

Lee, Ruby P.; Johnson, Jean L. - In: Decision sciences : DS 41 (2010) 2, pp. 271-300

Persistent link: https://www.econbiz.de/10003985112

Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes

Lee, Ruby P.; Chen, Qimei; Kim, Daekwan; Johnson, Jean L. - In: Journal of international marketing 16 (2008) 2, pp. 1-31

Persistent link: https://www.econbiz.de/10003735792

An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships : from the structuration perspective

Lee, Ruby P.; Johnson, Jean L.; Tang, Xinlin - In: Industrial marketing management : the international … 41 (2012) 2, pp. 368-377

Persistent link: https://www.econbiz.de/10009544726

Understanding the antecedents of collateral learning in new product alliances

Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-200

Persistent link: https://www.econbiz.de/10008092934

A typology of interfirm relationships: the role of information technology and reciprocity

Tong, Pingsheng; Johnson, Jean L.; Umesh, U.N.; Lee, Ruby P. - In: The journal of business & industrial marketing 23 (2008) 3, pp. 178-192

Persistent link: https://www.econbiz.de/10007993408

Knowledge Transfer Between Multinational Corporations' Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes

Lee, Ruby P.; Chen, Qimei; Kim, Daekwan; Johnson, Jean L. - In: Journal of international marketing 16 (2008) 2, pp. 1-31

Persistent link: https://www.econbiz.de/10008052515

An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships: From the structuration perspective

Lee, Ruby P.; Johnson, Jean L.; Tang, Xinlin - In: Industrial marketing management : the international … 41 (2012) 2, pp. 368-378

Persistent link: https://www.econbiz.de/10009843765

Understanding the antecedents of collateral learning in new product alliances

Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-201

Persistent link: https://www.econbiz.de/10008899525

A typology of interfirm relationships: the role of information technology and reciprocity

Tong, Pingsheng; Johnson, Jean L.; Umesh, U.N.; Lee, Ruby P. - In: Journal of Business & Industrial Marketing 23 (2008) 3, pp. 178-192

Purpose – This paper aims to advance interfirm relationship (IR) research by applying a theoretically based typology in IR settings and empirically investigating the association of information technology (IT) and relational reciprocity with IR types. Design/methodology/approach – This study...

Persistent link: https://www.econbiz.de/10014842900