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Free tumbler in Snapchat vs coffee tasting ticket in Instagram : the impact of gift type and message type on B2C gift-giving on different social media platforms
Kim, Dong Hoo
;
Lee, So Young
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2369-2390
Persistent link: https://www.econbiz.de/10013457354
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