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How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.
Lee, Yoon-Joo; Haley, Eric John - In: Journal of advertising research 60 (2020) 3, pp. 271-289
Persistent link: https://www.econbiz.de/10012301360
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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo; Haley, Eric John - In: International journal of advertising : the review of … 38 (2019) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo; Haley, Eric John; Shang, Yuanyuan - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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Consumer response to virtual CSR experiences
Lee, Yoon-Joo; Zhao, Wen; Chen, Huan - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10012483556
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Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
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The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo; Haley, Eric; Johnson Avery, Elizabeth - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10008438578
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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10009999433
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-Joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10010119907
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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo; Haley, Eric; Mark, Aimee Y - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 192-210
Persistent link: https://www.econbiz.de/10010033590
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How do self-values play a role in consumers' perception of CSR advertising? : the moderated mediation effect of self-referencing
Lee, Yoon-Joo - In: Journal of advertising research 57 (2017) 4, pp. 422-435
Persistent link: https://www.econbiz.de/10011884943