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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-253
Persistent link: https://www.econbiz.de/10009757952
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The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10009671489