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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007
Persistent link: https://www.econbiz.de/10003541612
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A pricing decision model for Gabor Granger price experiments
Wedel, Michel; Leeflang, Peter - 1992
Persistent link: https://www.econbiz.de/10000845309
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Modeling competitive responsiveness
Leeflang, Peter - In: Handbook of marketing decision models, (pp. 211-251). 2008
Persistent link: https://www.econbiz.de/10003755270
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Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter - 2011
Persistent link: https://www.econbiz.de/10009262056
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Modeling competitive reaction effects
Leeflang, Peter - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
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Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438
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Sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
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Comparing scanner data with traditional store audit data
Foekens, Eijte W.; Leeflang, Peter - 1991
Persistent link: https://www.econbiz.de/10000811282
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Diagnostic competitive reactions using (aggregated) scanner data
Leeflang, Peter; Wittink, Dick R. - 1990
Persistent link: https://www.econbiz.de/10000783166