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~person:"Lehmann, Donald R."
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Marktforschung
18
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9
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Lehmann, Donald R.
Kapferer, Clodwig
66
Malhotra, Naresh K.
56
Green, Paul E.
40
Meffert, Heribert
40
Franses, Philip Hans
38
Herrmann, Andreas
37
Kotler, Philip
37
Berekoven, Ludwig
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Hruschka, Harald
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31
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Huber, Frank
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Wind, Yoram
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21
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21
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20
Wedel, Michel
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19
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of marketing research : JMR
2
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
15
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3
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1
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
Saved in:
2
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Saved in:
3
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2008
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
Saved in:
4
After test marketing, what?
Farley, John U.
;
Howard, John A.
;
Lehmann, Donald R.
- In:
Proceedings of the Business and Economic Statistics …
(
1970
),
pp. 288-296
Persistent link: https://www.econbiz.de/10003545012
Saved in:
5
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
6
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
7
Difference in attribute importance for different industrial products
Lehmann, Donald R.
;
O'Shaughnessy, John
- In:
Journal of marketing
38
(
1974
)
2
,
pp. 36-42
Persistent link: https://www.econbiz.de/10002364779
Saved in:
8
Market structure modeling via clustering and discriminant analysis : a portrayal of the soft drink market
Lehmann, Donald R.
;
Pessemier, Edgar A.
-
1973
Persistent link: https://www.econbiz.de/10002365271
Saved in:
9
Television show preference : application of a choice model
Lehmann, Donald R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 47-55
Persistent link: https://www.econbiz.de/10002365273
Saved in:
10
The importance of differential weights in multiple attribute models of consumer attitude
Becwith, Neil E.
;
Lehmann, Donald R.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 141-145
Persistent link: https://www.econbiz.de/10001888506
Saved in:
1
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