After test marketing, what?
Year of publication: |
1970
|
---|---|
Authors: | Farley, John U. ; Howard, John A. ; Lehmann, Donald R. |
Published in: |
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section. - Alexandria, Va. : Assoc., ISSN 0066-0736, ZDB-ID 209119-7. - 1970, p. 288-296
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Subject: | Marktforschung | Versuchsmarkt |
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