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~person:"Lehmann, Donald R."
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Marktforschung
18
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9
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4
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Lehmann, Donald R.
Kapferer, Clodwig
62
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
29
Berekoven, Ludwig
28
Hüttner, Manfred
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Ellenrieder, Peter
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Kuß, Alfred
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Huber, Frank
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Kotler, Philip
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Sarstedt, Marko
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Aaker, David A.
22
Albers, Sönke
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Kumar, V.
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Wind, Yoram
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Kamakura, Wagner A.
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Eisend, Martin
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Koch, Jörg
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16
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of marketing research : JMR
2
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
3
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1
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
Saved in:
2
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Saved in:
3
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2008
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
Saved in:
4
After test marketing, what?
Farley, John U.
;
Howard, John A.
;
Lehmann, Donald R.
- In:
Proceedings of the Business and Economic Statistics …
(
1970
),
pp. 288-296
Persistent link: https://www.econbiz.de/10003545012
Saved in:
5
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
6
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
7
Difference in attribute importance for different industrial products
Lehmann, Donald R.
;
O'Shaughnessy, John
- In:
Journal of marketing
38
(
1974
)
2
,
pp. 36-42
Persistent link: https://www.econbiz.de/10002364779
Saved in:
8
Market structure modeling via clustering and discriminant analysis : a portrayal of the soft drink market
Lehmann, Donald R.
;
Pessemier, Edgar A.
-
1973
Persistent link: https://www.econbiz.de/10002365271
Saved in:
9
Television show preference : application of a choice model
Lehmann, Donald R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 47-55
Persistent link: https://www.econbiz.de/10002365273
Saved in:
10
The importance of differential weights in multiple attribute models of consumer attitude
Becwith, Neil E.
;
Lehmann, Donald R.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 141-145
Persistent link: https://www.econbiz.de/10001888506
Saved in:
1
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