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~person:"Leijerholt, Ulrika"
~person:"Ngugi, Isaac K."
~subject:"Markenarchitektur"
~subject:"Markenartikel"
~subject:"Nonprofit organization"
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika
;
Chapleo, Chris
;
O'Sullivan, Helen
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
Saved in:
2
The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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