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Contractibility, strategy, and network dynamics : from franchising to licensing
Leitmannslehner, Stefan; Windsperger, Josef - In: Journal of marketing channels : ... distribution … 19 (2012) 4, pp. 229-249
Persistent link: https://www.econbiz.de/10009657597
Cover Image
Contractibility, Strategy, and Network Dynamics: From Franchising to Licensing
Leitmannslehner, Stefan; Windsperger, Josef - In: Journal of marketing channels : ... distribution … 19 (2012) 4, pp. 229-250
Persistent link: https://www.econbiz.de/10010015123