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Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C. - In: Challenges and solutions for international marketing …, (pp. 7-52). 1998
Persistent link: https://www.econbiz.de/10001324022
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The export development process : an integrative review of empirical models
Leonidou, Leonidas C. - In: Journal of international business studies : JIBS ; an … 27 (1996) 3, pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
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The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.; Aykol, Bilge; Spyropoulou, Stavroula - In: Industrial marketing management : the international … 78 (2019), pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
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Corporate social responsibility in international marketing : review, assessment, and future research
Eteokleous, Pantelitsa P.; Leonidou, Leonidas C.; … - In: International marketing review 33 (2016) 4, pp. 580-624
Persistent link: https://www.econbiz.de/10011590334
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Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.; Barnes, Bradley R.; Spyropoulou, … - In: International marketing review 27 (2010) 5, pp. 491-518
Persistent link: https://www.econbiz.de/10008906892
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National export-promotion programs as drivers of organizational resources and capabilities : effects on strategy, competitive advantage, and performance
Leonidou, Leonidas C.; Palihawadana, Dayananda; … - In: Journal of international marketing 19 (2011) 2, pp. 1-29
Persistent link: https://www.econbiz.de/10009159100
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Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: International marketing review 28 (2011) 1, pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
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Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.; Katsikeas, Constantine S.; … - In: Journal of international marketing 21 (2013) 3, pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
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Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: Industrial marketing management : the international … 43 (2014) 4, pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
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Marketing strategy determinants of export performance : a meta-analysis
Leonidou, Leonidas C.; Katsikeas, Constantine S.; … - 2006
Persistent link: https://www.econbiz.de/10003410824