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Sustainability by design : why firms and institutions do it
Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012257877
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Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei; Obeng, Efua; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
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Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
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Why build sustainable relationships with customers? : the effects of "Ambassador Program"
Aoki, Kei; Tudor, R. Keith; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012257946
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Sustainability challenges in marketing, sales, and other business practices, part one
Borders, Aberdeen Leila (ed.); Lester, Deborah H. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012257993
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The online environment's adverse effect on the sustainability of the retail workforce
Harris, Kendra L.; Harris, Kimberly N.; Borders, … - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 367-379
Persistent link: https://www.econbiz.de/10012286207
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Women outperform men in collegiate sales competitions : are women's sales skills better than men's?
Inks, Scott A.; Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 454-463
Persistent link: https://www.econbiz.de/10012286217