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~person:"Levy, Sidney J."
~person:"Nairn, Agnès"
~subject:"Marktforschung"
~subject:"United States"
~subject:"Verbraucherverhalten"
~type_genre:"Reprint"
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Chicago (Ill.)
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Levy, Sidney J.
Nairn, Agnès
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Developmental challenges in marketing research
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The development of marketing theory and its philosophical underpinnings
1
The nature and scope of marketing research
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ECONIS (ZBW)
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
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2
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2009
Persistent link: https://www.econbiz.de/10003794819
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3
Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609447
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