Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Year of publication: |
2009
|
---|---|
Authors: | Bottomley, Paul ; Nairn, Agnès |
Published in: |
Developmental challenges in marketing research. - London [u.a.] : Routledge, ISBN 0-415-44916-2. - 2009, p. 63-80
|
Subject: | Marktforschung | Market research |
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