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Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
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QR code mobile promotion : an initial inquiry
Okazaki, Shintaro; Hirose, Morikazu; Li, Hairong - In: Breaking new ground in theory and practice, (pp. 407-422). 2011
Persistent link: https://www.econbiz.de/10009380995
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Benchmarking the Use of QR Code in Mobile Promotion: Three Studies in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-118
Persistent link: https://www.econbiz.de/10009962928
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Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: International journal of advertising : the quarterly … 38 (2009) 4, pp. 63-78
Persistent link: https://www.econbiz.de/10009976412
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Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-78
Persistent link: https://www.econbiz.de/10008335937
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Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping; Okazaki, Shintaro; Li, Hairong - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910