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Good to be novel? : understanding how idea feasibility affects idea adoption decision making in crowdsourcing

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Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of business research : JBR 63 (2010) 9, pp. 1033-1041

Persistent link: https://www.econbiz.de/10008443949

Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of Business Research 63 (2010) 9-10, pp. 1033-1040

Virtual communities (VCs) represent popular social environments in which people interact by exchanging resources such as information, ideas, and advice about their common interests. Existing research lacks an explication of why people help others in VCs and how such voluntary behaviors drive...

Persistent link: https://www.econbiz.de/10008871498