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Management of competition among sellers and its performance implications for business-to-business electronic platforms : dynamic analysis by VAR model
Li, Xiaoling; Ren, Xingyao; Zheng, Xu - In: Nankai business review international 6 (2015) 2, pp. 199-222
Persistent link: https://www.econbiz.de/10011376681
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Enhancing compliance among channel members by modeling reward events : matching motivation and ability with model selection
Zheng, Xu; Li, Xiaoling; Ren, Xingyao; Yang, Zhilin - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 331-349
Persistent link: https://www.econbiz.de/10012290954
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Management of competition among sellers and its performance implications for business-to-business electronic platforms
Li, Xiaoling; Ren, Xingyao; Zheng, Xu - In: Nankai Business Review International 6 (2015) 2, pp. 199-222
Purpose – This paper aimed to analyze the short- and long-term effects of the breadth and depth of seller competition on the performance of platform companies, and investigated the underlying mechanisms of customers’ two-sided marketing tactics on the structure of the competition between...
Persistent link: https://www.econbiz.de/10014954309