Li, Xiaoling; Ren, Xingyao; Zheng, Xu - In: Nankai Business Review International 6 (2015) 2, pp. 199-222
Purpose – This paper aimed to analyze the short- and long-term effects of the breadth and depth of seller competition on the performance of platform companies, and investigated the underlying mechanisms of customers’ two-sided marketing tactics on the structure of the competition between...