Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 57-72
For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in...
