Strategic communication and competitive advantage : assessing CEO letters of global airline alliances
Year of publication: |
2021
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Authors: | Seo, Gang-Hoon ; Itō, Munehiko ; Li, Zhonghui |
Published in: |
Foundations of Management : the journal of Warsaw University of Technology. - Warsaw : De Gruyter, Versita, ISSN 2300-5661, ZDB-ID 2761412-8. - Vol. 13.2021, 1, p. 57-72
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Subject: | global marketing strategy | strategic communication | competitive advantage | global airline alliance | CEO letter | CEO letter effectiveness | Führungskräfte | Managers | Strategische Allianz | Strategic alliance | Fluggesellschaft | Airline | Welt | World | Wettbewerbsvorteil | Competitive advantage | Kommunikation | Communication | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Luftverkehr | Air transport | Globalisierung | Globalization | Internationales Marketing | International marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/fman-2021-0005 [DOI] hdl:10419/237024 [Handle] |
Classification: | D74 - Conflict; Conflict Resolution; Alliances ; L1 - Market Structure, Firm Strategy, and Market Performance ; M16 - International Business Administration ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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