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The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...
Persistent link: https://www.econbiz.de/10010353797
Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our...
Persistent link: https://www.econbiz.de/10010354408
For financial institutions mobile banking has represented a breakthrough in terms of remote banking services. However, many customers remain uncertain due to its security. This study develops a technology acceptance model that integrates the innovation diffusion theory, perceived risk and trust...
Persistent link: https://www.econbiz.de/10012859185
Persistent link: https://www.econbiz.de/10011672247
Persistent link: https://www.econbiz.de/10011886440
Persistent link: https://www.econbiz.de/10012132223
Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our...
Persistent link: https://www.econbiz.de/10010368685
The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...
Persistent link: https://www.econbiz.de/10010368690