Liang, Sai; Schuckert, Markus; Law, Rob - In: International Journal of Contemporary Hospitality Management 31 (2019) 2, pp. 953-977
Purpose: The prevalence of online review websites and the ever-growing difficulty of judging review quality result in the increasing need for consumers to reduce cognitive costs. Thus, the purpose of this study is to find out the determinants of review helpfulness based on a comprehensive...