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~person:"Liebermann, Susanne C."
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Liebermann, Susanne C.
Hoffmann, Stefan
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Mai, Robert
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Journal of promotion management : JPM
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Ads for mature consumers : the importance of addressing the changing self-view between the age groups 50+ and 60+
Hoffmann, Stefan
;
Liebermann, Susanne C.
;
Schwarz, Uta
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009535754
Saved in:
2
Ads for Mature Consumers: The Importance of Addressing the Changing Self-View Between the Age Groups 50+ and 60+
Hoffmann, Stefan
;
Liebermann, Susanne C.
;
Schwarz, Uta
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 60-83
Persistent link: https://www.econbiz.de/10009832790
Saved in:
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