Ads for mature consumers : the importance of addressing the changing self-view between the age groups 50+ and 60+
Stefan Hoffmann; Susanne C. Liebermann; Uta Schwarz
| Year of publication: |
2012
|
|---|---|
| Authors: | Hoffmann, Stefan ; Liebermann, Susanne C. ; Schwarz, Uta |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 1, p. 60-82
|
| Subject: | Ältere Menschen | Elderly people | Selbstevaluation | Self-assessment | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Demografischer Übergang | Demographic transition | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535754