As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their...

"Preface Why a book on intuition-based decision making? Is it because a November, 2012 research study at Tel Aviv University found that executives were 90% accurate in their decisions when relying on just their intuition? Is it because, according to Akinci and Sadler-Smith's 2011 historical...

ch. 1. Architecting the enterprise via big data analytics / Joseph Betser and David Belanger -- ch. 2. Jack and the big data beanstalk : capitalizing on a growing marketing opportunity / Tim Suther, Bill Burkart, and Jie Cheng -- ch. 3. Frontiers of big data business analytics : patterns and...