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Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Bruyn, Arnaud De; Liechty, John C.; Huizingh, Eelko K. R. E. - In: Marketing Science 27 (2008) 3, pp. 443-460

In their purchase decisions, online customers seek to improve decision quality while limiting search efforts. In practice, many merchants have understood the importance of helping customers in the decision-making process and provide online decision aids to their visitors. In this paper, we show...

Persistent link: https://www.econbiz.de/10008787656

Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103

De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84

Persistent link: https://www.econbiz.de/10002830931

Offering online recommendations with minimum customer input through conjoint-based decision aids

De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 443-460

Persistent link: https://www.econbiz.de/10003736766

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko K.R.E. - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 443-460

Persistent link: https://www.econbiz.de/10008063971

Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103

Bruyn, Arnaud De; Liechty, John C.; Huizingh, Eelko K. R. E. - In: MSI reports : working paper series (2005) 1, pp. 71-84

Persistent link: https://www.econbiz.de/10009893430