The check-out process is one of the biggest pain points in shopping. While Apple is the pioneer in cashierless shopping, several other corporations have initiated first concepts during the last months. Innovative, IoT-driven businesses like Amazon Go or Avec Box are trying to improve the...

Various drivers are currently encouraging established consumer goods manufacturers to start exploiting the D2C growth opportunity. Semi-structured interviews were used to explore the different facets and angles of D2C drivers and prerequisites. The results show that for traditionally...

Das Thema «Metaverse» stellt das Marketing und Führungskräfte vor neue Herausforderungen. Wenngleich die langfristigen Veränderungen kaum absehbar sind, wird im aktuellen Hype vieles ausprobiert und nur weniges erscheint dabei wirklich nachhaltig. Der Beitrag zeigt Ansatzpunkte für...