Cashierless stores : the new way to the customer?
Year of publication: |
2020
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Authors: | Schögel, Marcus ; Lienhard, Severin |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 37.2020, 1, p. 38-47
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Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
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