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Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
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Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10010095558
Cover Image
Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009893571
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Effective Marketing Science Applications : Insights from ISMS-MSI Practice Prize Finalist Papers and Projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - 2012
From 2003 to 2012, the ISMS Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in the Marketing Science. This article reviews these papers and projects, examines their influence on the relevant organizations, and provides a perspective on the...
Persistent link: https://www.econbiz.de/10014169749