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An Assessment of Country of Origin Effects under Alternative Presentation Formats

Lim, Jeen-Su; Darley, William K.; Summers, John O. - In: Journal of the Academy of Marketing Science 22 (1994) 3, pp. 274-282

Persistent link: https://www.econbiz.de/10006155371

Assessing Demand Artifacts in Consumer Research: An Alternative Perspective

Darley, William K.; Lim, Jeen-Su - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 489-495

Persistent link: https://www.econbiz.de/10006687936

Store-Choice Behavior for Pre-Owned Merchandise

Darley, William K.; Lim, Jeen-Su - In: Journal of business research : JBR 27 (1993) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10006746731

An assessment of demand artefacts in country-of-origin studies using three alternative approaches

Lim, Jeen-Su; Darley, William K. - In: International marketing review 14 (1997) 4-5, pp. 201-217

Persistent link: https://www.econbiz.de/10006311166

Number 8 - Effects of store image and attitude toward secondhand stores on shopping, frequency and distance traveled

Darley, William K.; Lim, Jeen-Su - In: International journal of retail & distribution management 27 (1999) 8-9, pp. 311-318

Persistent link: https://www.econbiz.de/10006459195

Store-choice behavior for pre-owned merchandise

Darley, William K.; Lim, Jeen-Su - In: Journal of Business Research 27 (1993) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10005473635

Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence

Lim, Jeen-Su; Darley, William K.; Marion, David - In: Journal of Business & Industrial Marketing 32 (2017) 7, pp. 913-924

Purpose The study aims to explore supply chain influence (SCI) on the linkages among market orientation, innovation capabilities and firm performance (FP), using the resource-based view as a theoretical backdrop. Design Survey data from 182 top managers who are involved in strategy formulation...

Persistent link: https://www.econbiz.de/10014844611