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Lim, Lynn
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Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
2
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009853207
Saved in:
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