Customer experiences with brands : literature review and research directions
Ahmed Rageh Ismail; T. C. Melewar; Lynn Lim; Arch Woodside
Year of publication: |
2011
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Authors: | Ismail, Ahmed Rageh ; Melewar, T. C. ; Lim, Lynn ; Woodside, Arch |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 11.2011, 3, p. 205-225
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