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Adaptive control systems in marketing
Little, John D. C. - In: How much to spend for advertising, (pp. 111-122). 1969
Persistent link: https://www.econbiz.de/10002378597
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Aggregate advertising models : the state of the art
Little, John D. C. - In: Operations research 27 (1979) 4, pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
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Branch and bound methods for combinatorial problems
Little, John D. C. - In: Operations research and the design of management …, (pp. 118-133). 1967
Persistent link: https://www.econbiz.de/10002378624
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Brandaid : a marketing - mix model
Little, John D. C. - In: Operations research 23 (1975) 4, pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
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Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730
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Entscheidungsunterstützung für Marketingmanager
Little, John D. C. - In: Journal of business economics : JBE 49 (1979) 11, pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
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Mathematical techniques : mathematical programming
Little, John D. C. - In: Operations research for public systems, (pp. 199-206). 1967
Persistent link: https://www.econbiz.de/10002378789
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A model of adaptive control of promotional spending
Little, John D. C. - In: Applications of management sciences in marketing, (pp. 117-143). 1970
Persistent link: https://www.econbiz.de/10002378847
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Models and managers : the concept of a decision calculus
Little, John D. C. - In: Management science : journal of the Institute for … 16 (1970) 8, pp. B466-B485
Persistent link: https://www.econbiz.de/10002378890
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Models and managers : the concept of a decision calculus
Little, John D. C. - In: Behavioral and management science in marketing, (pp. 76-98). 1978
Persistent link: https://www.econbiz.de/10002378898