Gould, A. Noel; Liu, Annie H.; Yu, Yang - In: Journal of Business & Industrial Marketing 31 (2016) 5, pp. 684-694
Purpose This study examines the potential of foreign business-to-business (B2B) firms to select high-status local partners in emerging markets to achieve positive relationship outcomes. Because a domestic firm’s high status may also promote opportunism, the study also examines if the foreign...