Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this...

The phenomenon of Islamic Marketing and Branding has attracted the attention of both academics and practitioners alike. Its status as a new and separate discipline is not solely due to an identified need and demand generated by consumers; but more importantly because existing schools of brand...

Within Muslim countries and especially those with Arabic as their mother tongue, many products which have previously taken their halal status as a given are beginning to carry halal labelling. Furthermore, it can be observed that non-Muslim countries, which have a significant and proactive...

Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal , within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field....

Purpose – The purpose of this paper is to address the challenges which the concept of halal presents – when attempting to understand how halal ‐conscious consumers behave and what it takes to maintain an emotive, credible and authentic brand proposition. Design/methodology/approach –...

Purpose – The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests of stimulating further erudition....

Purpose: The purpose of this paper is to increase our understanding of the challenges the banking industry continues to face from an ethics standpoint more than a decade after the credit crisis. Since 2007, there has been renewed interest in the way professional ethics is integrated within the...